Continuing Education Committee Presents: Sneaker Law

Meet the authors of Sneaker Law!

Description: Sneaker Law is a business and legal bible for the sneaker industry and much more. It is also an innovative redesign of the textbook experience. Sneaker Law is the only textbook that teaches “all you need to know about the sneaker business.” It’s digestible and engaging, taking culturally relevant events and using them to teach critical information for any student.

You can find a description of the book and what they’ve done to date here:


Author, professor, and co-creator of SneakerLaw. Kenneth is also the co-founder of 3 8 0 Group, a fashion licensing company specializing in the manufacturing and distribution of premium apparel, footwear and fashion accessories. From 2017-2019, Kenneth was General Counsel & Head of Business Development at YEEZY Apparel, Kanye West’s sneaker and fashion house.

Prior to YEEZY, Kenneth practiced law for over 15 years, advising companies, executives and entrepreneurs in employment, intellectual property, and entertainment matters with an emphasis in the fashion industry. Through his career work, Kenneth has established himself as a leading business and legal expert who regularly advises companies, and lectures on topics, involving sneakers and fashion.

Author, professor, and co-creator of SneakerLaw. Jared is also Senior Counsel at LiveIntent, an ad-tech and marketing company. Jared assists LiveIntent with all in-house legal matters, including advertising, technology, digital media, privacy and data protection, IP, compliance, and corporate issues.

Prior to LiveIntent, Jared worked at Undertone and Complex Media, where he assisted their legal departments with a wide array of matters related to advertising, technology, IP, licensing, digital media, compliance, and other issues. Jared also published several articles for Complex about a variety of legal issues related to the legal protection of sneaker designs. Additionally, Jared has represented various clients in the entertainment, music, and fashion industries.

When: Wednesday, November 10th, 12:00 to 1:00 p.m.

Where:  At your desk via Zoom. Registrants will receive webinar details prior to the program.

Please register here

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